France-born distribution and services company Believe has appointed Béatrice Dumurgier as its new Chief Operating Officer.
In this newly created position, based in Paris, Dumurgier will report to Denis Ladegaillerie, Founder and CEO of Believe.

The company says that Dumurgier will lead “Believe’s end-to-end execution while being a core contributor of the Group’s global strategy”.
Believe also says that the exec “has a proven track record of successfully steering and scaling businesses”.
Prior to joining Believe, Dumurgier was the CEO of BNP Paribas Personal Investors, then COO of BlaBlaCar, and Senior Advisor at BlackFin Capital Partners.

In a career spanning over two decades, Béatrice Dumurgier started as a consultant for McKinsey in France and in the US, before joining the French Ministry of Economy and Finance as Vice President within the Paris Club and then the Agence des Participations de l’Etat from 2000 to 2004.
She then joined BNP Paribas, serving successively as VP Strategy & M&A for Cetelem (2004-2007), Secretary of the Group Executive Committee (2007-2010), Head of Region for French Retail Network (2010-2012) and COO Retail Banking (2012-2016) until being named CEO at BNP Paris Personal Investors, the online Retail Investment Platform of the Group operating in Europe and in India.

In 2019, Dumurgier joined BlaBlaCar as COO to support the rapid growth of the business. She was most recently Senior Advisor within the Private Equity Fund BlackFin Capital Partners.
A graduate of both France’s top university Ecole Polytechnique and the MIT, she is a Young Leader of the French American Foundation and a member of Choiseul “100 Economic Leaders of Tomorrow”.
She also acts as Independent Board Member for leading listed companies such as Casino Group and Peugeot Invest.
Dumurgier’s appointment follows Believe’s publication last month of its H1 2022 results (for the six months to end of June).
Believe’s group revenue growth in H1 was up +35.4% YoY to €352.2 million, and up 35.6% YoY on an organic basis (i.e. discounting acquisitions made this year);
The firm’s digital revenue growth was up 37.8% YoY in the period, reflecting what Believe calls “solid market share gains”.
Believe, which is publicly traded in France, also upped its revenue guidance for the full-year of 2022. Believe announced last month that it expects its FY 2022 organic revenue growth to reach circa +29% YoY.
“I am thrilled to welcome Béatrice amongst our ranks as Believe’s new COO.”
Denis Ladegaillerie, Believe
Denis Ladegaillerie, Founder and CEO, said: “I am thrilled to welcome Béatrice amongst our ranks as Believe’s new COO as I’m convinced her expertise in digital transformation and scaling up businesses, as well as her leadership is the perfect fit to accompany Believe in this next phase of growth and ensure our teams are fully equipped to best support our artists and labels in alignment with our values of respect, fairness and transparency.”
“I could not be more excited to join Believe, one of France’s most innovative global companies to support the next stage of its post-IPO development and consolidate the growth of its innovative model.”
Béatrice Dumurgier
Béatrice Dumurgier, COO, added: “I could not be more excited to join Believe, one of France’s most innovative global companies to support the next stage of its post-IPO development and consolidate the growth of its innovative model.
“After stepping off the corporate ladder to pursue a more entrepreneurial path in the high growth international scale-up tech ecosystem with BlaBlaCar, I’m eager to step into this next stage of my career and contribute to shape the future of the music industry at Believe.”Music Business Worldwide
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