UMG has acquire-hired mtheory’s Artist Partenrship division and consolidated it, indie distributoor Ingrooves, and Virgin Music Label & Artist Services into a single new division under the Virgin brand.

via Celebrity Access
Universal Music announced the acquisition of mtheory Artist Partnerships, the label division of US music company mtheory, which will serve as the nucleus for the relaunch of the Virgin Music Group brand.
Virgin Music Group will consolidate UMG’s artist services businesses under the leadership of music entrepreneurs and mtheory founders JT Myers and Nat Pastor as Co-CEOs, effective immediately.
mtheory’s Manager Services business is not part of the transaction and will remain wholly independent.
In their new roles, Myers and Pastor will oversee the expansion of UMG’s independent music offerings across of all its businesses and regions, reporting directly to UMG Chairman and CEO Sir Lucian Grainge.
The newly launched Virgin Music Group will contain multiple existing divisions at UMG, including:
“In order to remain the best home for artists and entrepreneurs we must drive innovation in our own businesses—offering new and high-quality resources for artists from all corners of the world while continuing to lead the industry’s transformation. Nat and JT’s track record for creating forward-thinking partnerships with artists that are built on a foundation of trust, creativity and business acumen is exactly the kind of leadership we want for the new Virgin Music Group division. Together with our frontline labels and global footprint, Virgin Music Group offers artists unmatched creative and commercial support,” said Lucian Grainge.
Email address is not displayed with comments

Note: Use HTML tags like <b> <i> and <ul> to style your text. URLs automatically linked.

With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
Contact us for the latesst stats, ad rates and sponosorship opportunites. We also offer combined rates with MusicThinkTank.
“I swear by Hypebot every morning over breakfast.”
Derek Sivers
Founder, CD Baby
“Hypebot is the most focused music business centric resource we have.”
Celia Hirschman
One Little Indian, Downtown Marketing & KCRW-FM
“Well done.”
Seth Godin
Marketing guru



Shop Sephari