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The two iconic brands have come together, inspired by the magic of Christmas
This festive season, Dior and Harrods have come together, creating a glamorous Christmas wonderland and exhibition, which will delight any fashion and beauty fan. The Fabulous World of Dior – which is open to enjoy at Harrods from now until early January – is a presentation of delights, and brings the magic of the fashion house into the iconic department store.
The exhibition begins outside, where the façade of the Brompton Road storefront has been adorned with an installation celebrating the house – marking the first time a brand has ever taken over the entirety of the store’s windows. Dior motifs, including the compass rose, lucky stars and scintillating flowers – as interpreted by artist Pietro Ruffo for the Dior cruise 2023 collection – will guide visitors along the historic displays, where, once inside, they will then find a fantastic Dior-inspired gingerbread tableau.
Next, visitors will enjoy a pop-up, which is one an ode to Monsieur Dior’s love of Christmas and the art of cherishing loved ones, followed by an exhibition which sees the architecture of Dior’s iconic locations – from Granville to La Colle Noire, via 30 Montaigne – recreated with an amazing play on scale and proportion. The exhibit also includes charming miniature versions of iconic Dior pieces – from the Bar jacket to the Lady Dior bag.
There are also two new ephemeral spaces entirely devoted to beauty, one presenting the couture fragrances of La Collection Privée, the other inviting visitors to discover all the facets of make-up, skincare and perfume according to Dior.
Finally, guests will be able to sit down and enjoy some delicious treats at the newly-constructed Dior Café, which has been decorated to resemble a fairy-tale setting, like the gingerbread house in ‘Hansel and Gretel’. On the menu are great classics of French cuisine and culinary specialties with a twist of British influence, such as Cornish crab with green apple, Atlantic lobster Thermidor and yuzu vinaigrette, or a roasted chestnut velouté with winter chanterelles.
The Fabulous World of Dior is the coming together of two iconic brands which have shared a relationship for over 70 years. “A fervent admirer of England, from 1953 Christian Dior developed a powerful and unbreakable bond with Harrods, London’s epicentre of British elegance,” the house explained. “This story, beginning with Harrods’ earliest singular branded boutique, has continued to grow through exclusive collaborations and is now enriched by a new chapter, unique in its scope and creative daring, inspired by the magic of Christmas.”

The Fabulous World of Dior is open now at Harrods. Below, see what you can expect from the festive fashion spectacle.


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